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Lopez Negrete Communications Celebrates its Sweet Sixteenth Best of Show at American Advertising Federation-Houston Chapter Awards

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HOUSTON, Feb. 19, 2019 /PRNewswire-HISPANIC PR WIRE/ — Lopez Negrete Communications, Inc., one of the nation’s largest Hispanic independently owned and operated, full-service agencies, walked away with 21 American Advertising Federation–Houston Chapter awards, including “Best of Show” in the Broadcast category. This marks the 16th consecutive year the agency has earned a “Best of Show” award.

The piece that won “Best of Show” honors was titled “A Unifying Beat,” created for long-standing client Walmart. The goal of the campaign was to promote awareness of Walmart’s new free Online Grocery Pickup app during the world’s largest soccer event. The agency undertook a modular approach to recreate culturally accurate get-togethers for each participating Latin country and edited each spot depending on which teams were represented in matchups. The world-renowned Rocky theme song “Gonna Fly Now” was produced and recorded in each country’s traditional musical style and genre. The winning work can be found here: https://bit.ly/2Gw9HUN.

“This was a simple, beautiful, and most importantly, powerful campaign that drew upon actionable customer insights, upon Latinos’ passionate love for soccer and also upon the enormous connective opportunity that the World Cup offered,” says Lopez Negrete Communications President and CEO, Alex López Negrete. He adds: “Rare are the opportunities to create a campaign that allows a marketer to showcase such a practical service as Online Grocery Pickup during a month-long sporting event, while catering specifically to such a diverse segment in such a tailor-made manner. We’re thankful for our client for giving us the freedom to so vividly and accurately reflect our consumer’s passion for soccer – and food!”  

Lopez Negrete Communications also received the following honors:

  • Fiat Chrysler Automobiles
    • Two Gold, one Silver
  • Walmart Inc.
    • Best of Show, four Gold, six Bronze
  • Bank of America
    • One Bronze
  • McDonald’s
    • One Gold, two Silver, two Bronze
  • Lone Star College
    • One Bronze
  • Lopez Negrete Communications, Inc.
    • One Silver

The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

ABOUT LOPEZ NEGRETE COMMUNICATIONS, INC. Lopez Negrete Communications stands as one of the largest independent, Hispanic owned and operated, full-service agencies in the United States, specializing in providing marketing services to corporations wishing to reach and engage with America’s increasingly diverse consumers. Founded in 1985 by Alex and Cathy López Negrete, the agency offers thought leadership and a full range of marketing, advertising and communications services, including strategic planning, research and consumer insights, media planning and buying, creative, brand strategy, digital/social/mobile marketing services, public relations, and promotions. With national headquarters in Houston, Texas, Lopez Negrete employs over 130 employees who keep clients at the forefront of a burgeoning Omnicultural® America.

SOURCE Lopez Negrete Communications, Inc.

Forbes Travel Guide Unveils 2019 Star Rating Awards

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– 210 Hotels Across the Globe Achieve Coveted Five-Star Award; 21 New Hotels Receive Top Honors for First Time

– The Peninsula Hotels Becomes the World’s First All Five-Star Hotel Company

– Awards Launch in 11 New Destinations; Malaysia, Portugal, South Korea, Turkey,
Vietnam Earn First Five-Star Ratings

– Middle East Expansion Continues with New Five-Star Hotel in Abu Dhabi,
New Four-Star Properties in Bahrain, Oman

ATLANTA, Feb. 20, 2019 /PRNewswire-HISPANIC PR WIRE/ — Forbes Travel Guide today debuted its 61st annual list of Star Rating winners, recognizing the world’s finest properties and rewarding gracious, intuitive service.

The 2019 award recipients include 21 new Five-Star hotels, 49 new Four-Star hotels and 62 new hotels in the Recommended category. Other first-time recipients include six Five-Star restaurants, eight Five-Star spas and 21 Four-Star spas. See the complete list of winners here.

A standout was The Peninsula Hotels, which made Forbes Travel Guide history by becoming the world’s first all Five-Star hotel company. The Peninsula Manila earned its fifth star this year, which pushed the Hong Kong-based brand’s tally to 10 Five-Star hotels. 

Forbes Travel Guide rates properties in 76 countries throughout the Americas, Europe, Asia-Pacific, Africa and the Middle East. Newly added destinations for 2019 include: Anguilla, Bahrain, Belize, Danang, Doha, Hanoi, Ho Chi Minh City, Hoi An, Istanbul, Oman, Perth, the Swiss Alps, Tel Aviv and Uruguay.

Several countries captured their first Five-Star hotel: Malaysia (Crockfords at Resorts World Genting), Portugal (Four Seasons Hotel Ritz Lisbon), South Korea (The Shilla Seoul), Turkey (Raffles Istanbul) and Vietnam (Four Seasons Resort The Nam Hai, Hoi An).

London unseated Macau as the city with the most Five-Star hotels, thanks to four new additions (Bulgari Hotel & Residences, London; The Langham, London; Mandarin Oriental, Hyde Park, London; Shangri-La Hotel, At The Shard, London). London finished with 13 top-ranking hotels, with Macau at a close 12.

The U.S. added two Five-Star hotels (Hawaii’s Four Seasons Resort Lanai and the D.C. area’s Salamander Resort & Spa). These countries gained one new Five-Star hotel: Canada (Fairmont Pacific Rim), China (Bulgari Hotel Beijing), France (Hotel de Crillon, A Rosewood Hotel), Indonesia (Bulgari Resort Bali), Mexico (Rosewood San Miguel de Allende), the Philippines (The Peninsula Manila) and United Arab Emirates (Four Seasons Hotel Abu Dhabi at Al Maryah Island).

“At Forbes Travel Guide, we verify luxury. Our independent inspection process is the gold standard in the hospitality industry,” said Filip Boyen, CEO of Forbes Travel Guide. “Discerning travelers can trust that each winner is the best of the best. We are pleased to honor the 2019 Star Rating recipients, an exceptional collection of hotels, restaurants and spas dedicated to guest service.”

The company will honor winners at Verified, The Forbes Travel Guide Luxury Summit at The Beverly Hilton in Beverly Hills on February 26 and 27.

For highlights and trends from our 2019 Star Awards, click here.

For details on how FTG compiles its Star Ratings, click here. For the complete list of 2019 winners, click here.

SOURCE Forbes Travel Guide

Café La Llave Unlocks New Way to Enjoy ‘Cafecito’ With Launch of Nespresso® Compatible Espresso Capsules

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Cafe La Llave Espresso Capsules

LOS ANGELES and MIAMI, Feb. 19, 2019 /PRNewswire-HISPANIC PR WIRE/ — F. Gaviña & Sons,Inc. makers of the popular Latin-style espresso Café La Llave, and a wide variety of other family-crafted coffees, today announced the launch of Café La Llave espresso capsules, compatible with Nespresso® OriginalLine machines. The new line comes in 10-count packs (SRP $5.99) and is available on Amazon.com, with plans to roll out across South Florida supermarkets later this year.

Cafe La Llave Espresso Capsules

Café La Llave has an authentic coffee legacy, which dates back almost 150 years to the Gaviña family’s humble beginnings in the rich coffee-bearing soil of Cuba. Today, it is one of the few Hispanic-owned coffee brands in the U.S., and is still made by the same family who created it 47 years ago.

“Café La Llave is the ‘cafecito’ and ‘cafe con leche’ that several generations of my family grew up on, and it’s one of the first products we created after founding our company in the U.S., so this next evolution of the brand is extra special for us,” said Leonor Gaviña-Valls, vice president of Marketing, F. Gaviña & Sons, Inc. “We are excited to introduce a new modern way to enjoy our traditional taste and share it with new generations, as well as die-hard fans.”

The Café La Llave espresso capsules offer the same signature dark roast with its traditionally bold taste and intensely aromatic flavor, but adapted for an easy-to make single-serve format. The capsules come in an 11 intensity, which indicates the strength of the coffee flavor determined by the darkness of the roast and complexity of the blend. The line is also Kosher certified, and a decaf version is set to launch soon. 

According to a National Coffee Association (NCA) 2018 online survey*, 64 percent of Americans drink a cup of coffee every day, and even with the rise of consumption at cafes (36 percent), 79 percent of coffee is consumed at home. In addition, 41 percent of those consumers own a single-cup coffee brewing system, which is the second most popular brewing method in the U.S.**

“Consumers’ love for coffee only continues to grow, and what’s more exciting is that there are now so many ways to make it and enjoy it – from pour over, to cold brew and now espresso capsules,” added Gaviña-Valls. At F. Gaviña & Sons, Inc. “We employ the latest state-of-the-art technologies to lead the way in quality and continue to make great-tasting coffee of all types. And, with this new launch we are proud to have created an ‘abuela-approved’ espresso that will delight all ‘cafecito’ lovers.”

As part of Café La Llave’s espresso capsule launch, the company has enlisted celebrity chef Ana Quincoces to serve as brand ambassador during its first-ever appearance at the star-studded South Beach Wine and Food Festival (SOBEWFF), which draws foodies from all over the country and takes place in Miami from February 20-24. Quincoces, who is of Cuban heritage herself, will be on hand at the Grand Tasting Village in Miami Beach on Saturday, February 23 providing ‘cafecitos’ and ‘cortaditos’ made with the new Café La Llave capsules and sharing a sweet tasting of her very own family recipe for “Tarta Dobos,” a no-bake cookie cake made with Café La Llave espresso. See recipe here.

F. Gaviña & Sons, Inc. will be rolling out a variety of other Nespresso® Compatible capsule coffees this year, including several varieties for their Don Francisco’s Coffee flagship brand. All F. Gaviña & Sons, Inc. coffees are blended, roasted and packed in the U.S., right from the company’s state-of-the art facility in Vernon, California. The company also has distribution centers in Florida.

For more information on Café La Llave capsule coffees follow @Cafelallave on Facebook or Instagram or visit www.cafelallave.com.

Nespresso® is a trademark of a third party, not connected to F. Gaviña & Sons, Inc.

About Café La Llave
With over a century of tradition in every cup, Café La Llave is a favorite among espresso drinkers who enjoy a dark-roasted and intensely aromatic, rich, strong Latin-style espresso. Café La Llave made its debut in 1972, and was among the first new products to be developed by the Gaviña Family for F. Gaviña & Sons, Inc. 

*Online survey conducted by the National Coffee Association (NCA) from January 9 to January 23, 2018. 

** National Coffee Drinking Trends 2011 report

Ana Quincoces

Photo – https://mma.prnewswire.com/media/823887/Cafe_La_Llave.jpg

Photo – https://mma.prnewswire.com/media/823886/Ana_Quincoces.jpg

SOURCE F. Gavina & Sons, Inc.

(Español) Café La Llave abre nuevas posibilidades para disfrutar de un ‘cafecito’, introduce cápsulas para espresso compatibles con Nespresso®

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Cafe La Llave Espresso Capsules

Sorry, this entry is only available in Español.

National Pork Board Debuts Swine University at SOBEWFF®

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DES MOINES, Iowa, Feb. 19, 2019 /PRNewswire-HISPANIC PR WIRE/ — The National Pork Board (NPB) is introducing Swine University at this week’s 2019 Food Network & Cooking Channel South Beach Wine & Food Festival (SOBEWFF®) in Miami. The initiative, which includes a virtual tour of a pig farm and an introduction to the next generation of farmers, engages consumers and shares the sustainability story of today’s pig farming. Consumers also will learn about the health and nutritional value of pork, which is the most consumed protein in the world.

“Swine University gives us an opportunity to share what our pig farmers do every day to produce delicious, healthy and safe pork with influencers and consumers,” said Jose de Jesus, director of multicultural marketing at the National Pork Board. “With many of today’s consumers two to three generations removed from farming, it’s important to offer the unique opportunity to go inside a pig barn through the power of technology.”

By providing an interactive experience, consumers will learn how America’s pig farmers are building on generations of continuous environmental improvement. Compared with 55 years ago, research shows that today’s pig farming requires 75.9 percent less land, 25.1 percent less water and 7.0 percent less energy use, with a 7.7 percent smaller carbon footprint. The research demonstrates American pig farmers’ commitment to doing what is best for people, pigs and the planet.

The five-day festival runs from Wednesday, Feb. 20, through Sunday, Feb. 24. Pat Bane, who is America’s Pig Farmer of the YearSM, will attend the festival and share what it means to be a pig farmer today with attendees.

“Taking care of my animals and ensuring their well-being is critical, especially for consumers who have questions about pig farming,” said Bane, who farms in Illinois. “That’s why I am open to bringing people to my farm, showing them around and sharing my story. We want the public to know how we raise pigs and that every day we do what is right to care for our animals, to keep them healthy and to properly manage our farm.”

The National Pork Board will participate in five major events at SOBEWFF®:

  • Tequila Cazadores presents Tacos After Dark hosted by Michael Symon
  • Heineken Light Burger Bash presented by Schweid & Sons® hosted by David Burtka & Neil Patrick Harris
  • Goya Foods’ Fun and Fit as a Family featuring Kidz Kitchen
  • Coca-Cola Beachside BBQ hosted by Guy Fieri
  • Goya Foods’ Swine & Wine hosted by Eileen Andrade & Fernando Desa

The Pork Board also will collaborate with high-profile Latin chefs and influencers. This will include Jose Mendin, a five-time James Beard nominee and driving force behind Pubbelly restaurants; Ana Quincoces, a celebrity chef and lifestyle influencer; and Eddie Zamora, a social influencer and creator of the popular travel and food blog, The Yum Yum Foodie.

Mendin, the chef and owner behind one of Miami’s new and hottest restaurants, La Placita, will create a pork burger at the Heineken Light Burger Bash presented by Schweid & Sons® event. He also will roast a pig at Goya Foods’ Swine & Wine.

Quincoces will host a health-inspired cooking demo focused on children at the Goya Foods’ Fun and Fit as a Family event. She will share the nutritional benefits that come with including pork as part of family meals. A Pork Board study released in January shows that 9 percent of all dinner occasions at home in America are inspired by a celebratory occasion emphasizing family, flavor and fun. Children typically request this meal occasion.

Quincoces, Bane and Zamora, along with chefs Richard Ingraham and Fernando Desa, will serve as Pork Board judges at Goya Foods’ Swine & Wine. Bane and Mendin also will serve as judges at the Coca-Cola Beachside BBQ hosted by Guy Fieri.

For more information on the Pork Board and SOBEWFF®-inspired pork recipes by chef Mendin, including Orange Teriyaki Pork Tenderloin, Mediterranean-Style Pork Sirloin Chops and Pork Shoulder Pozole Verde, visit PorkEsSabor.com and follow along on social media at @PorkEsSabor on Facebook, Twitter and Instagram. Join the conversation using #SwineUniversity and #PorkEsSabor.

About The National Pork Board 
The National Pork Board has responsibility for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and foodservice marketing, export market promotion, production improvement, science and technology, swine health, pork safety and sustainability and environmental management.

Logo – https://mma.prnewswire.com/media/332733/logo.jpg  

SOURCE National Pork Board

The Home Depot to Present at Raymond James 40th Annual Institutional Investors Conference

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The Home Depot logo.

ATLANTA, Feb. 19, 2019 /PRNewswire-HISPANIC PR WIRE/ — The Home Depot®, the world’s largest home improvement retailer, today announced that Ted Decker, executive vice president of merchandising, will present at the Raymond James 40th Annual Institutional Investors Conference in Orlando, Florida. The presentation will begin at 8:05 a.m. ET on March 5, 2019.

The Home Depot logo.

The presentation will be webcast live over the internet at http://ir.homedepot.com/events-and-presentations. A link will be displayed under “Events and Presentations.” The webcast will be archived and available at the same location after the conclusion of the live event and will be available until April 4, 2019.

The Home Depot is the world’s largest home improvement specialty retailer, with 2,287 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. In fiscal 2017, The Home Depot had sales of $100.9 billion and earnings of $8.6 billion. The Company employs more than 400,000 associates. The Home Depot’s stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor’s 500 index.

Logo – https://mma.prnewswire.com/media/118058/the_home_depot_logo.jpg

SOURCE The Home Depot

(Español) Los partidos políticos se reinventan gracias al uso de las nuevas tecnologías

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Sorry, this entry is only available in Español.

PSL Software Wins Spot on Best of The Global Outsourcing 100 List by IAOP

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MEDELLIN, Colombia, Feb. 19, 2019 /PRNewswire-HISPANIC PR WIRE/ — PSL Corp., one of Latin America’s premier software outsourcing providers, secured a coveted spot on the Best of The Global Outsourcing 100® list by IAOP. PSL was first included on the GO100® list in 2018 and awarded high marks in the categories of Customer References, Awards & Certifications and Programs for Corporate Social Responsibility. This new recognition speaks to PSL’s continued ability to excel at building long-term client partnerships that result in improved offshore software development services and surpass expectations.

“Companies, today, are facing a competitive and continuously changing business landscape; for that reason, the Global Outsourcing 100 and World’s Best Advisors lists are what organizations in our industry aspire to as these awards are a testament to those companies that have raised the bar,” said IAOP CEO, Debi Hamill.

PSL looks to differentiate itself by continuing to invest in innovations that provide added value to client-partners, such as internal training and development, comprehensive capability adoption strategy and PSL Labs.

“As PSL continues to grow and receive distinguishing recognitions, it is more important than ever for us to do so responsibly by championing our founding values of excellence, innovation, openness, integrity, and making positive contributions. This recognition serves as a reminder that while we have achieved considerable successes, we can never stop evolving and striving for better,” noted Jorge Aramburo, founder and CEO of PSL.

In 2019, PSL is further enhancing its programs encouraging the participation of women and girls in technology, developing more internal-facing technology solutions to support employee development and growing more impactful partnerships with local and international communities.

About PSL Corp.

PSL Corp delivers high-quality software engineering services by mastering advanced processes and technologies, such as big data, machine learning, and DevOps, among others. The company’s reliable nearshore model, coupled with its top-tier, extensively trained software engineers, allows for efficient agile iterations and continuous experimentation.

About IAOP & GO100

IAOP is the global association that brings together customers, providers, and advisors in a collaborative, knowledge-based environment that promotes professional and organizational development, recognition, certification, and excellence to improve business service models and outcomes.

For more information or to get involved, visit www.IAOP.org.

Contact
[email protected]
1-866-867-9116

SOURCE PSL Corp

Upliftv Premieres Inspiring Christian Musical about God’s Grace and Forgiveness

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New_Olympus_Logo

WEST PALM BEACH, Florida, Feb. 19, 2019 /PRNewswire-HISPANIC PR WIRE/ — Wave upon wave of God’s saving grace and forgiveness come to Upliftv on the 23rd with the world debut of Wholly Broken, a powerful and entertaining faith-based musical featuring an ensemble of award-winning television, Broadway and recording-industry personalities. The exciting new series bursts onto the screen at 7 p.m. EST as part of the popular Cinema Saturday’s block, sponsored by Parables TV. Upliftv distinguishes itself as the globe’s one-stop-hub for spiritual refreshment with the best in Christian movies, series, documentaries and teachings.  

Wholly Broken is set to the backdrop of the iconic Hamptons villages in Long Island, New York and presents a recovering-alcoholic minister picking up the pieces after a bitter divorce and the loss of his congregation. The series also follows the stories of other community members and the issues they face in contemporary society.

Wholly Broken is directed by and stars Tom Humbert of the Austrian historical drama Murer: Anatomy of a Process (Anatomie eines Prozesses).  Costars a diverse cast including Terri Conn and Alicia Minshew from the long-running soap operas As the Word Turns and One Life to Live.

Humbert said he started to develop the series in 2012 as an answer to the mostly-negative headlines that permeated the news cycle. “The questions range out … where is God? Why God… why?” Humbert said. “I hope this will remind us that God’s love is enduring no matter how messed up things may seem,” he said. “He will never turn away from us!”

“We are very excited to bring Wholly Broken to Parables and Upliftv,” added Parables TV Vice President Isaac Hernandez. “Musical dramas have done very well lately, so we believe this launch will be greatly enjoyed by our audience,” Hernandez said. The series will be accessible on-demand via the Parables TV subscription-based streaming service. Learn more and hear original cast recordings at whollybroken.com or watch the trailer at parables.tv

Upliftv is owned and operated by Olympusat and is available on DIRECTV, Buckeye Broadband, Consolidated Communications, Frontier Communications and Hotwire Communications. For additional information please visit upliftv.com.

Olympusat – Press Contact:
Jesús Piñango
561-249-5228
[email protected]

Logo – https://mma.prnewswire.com/media/581523/New_Olympus_Logo.jpg

SOURCE Olympusat, Inc.

HPRA/Los Angeles Continues Its Mission To Empower And Provide Resources For Hispanic Public Relations Professionals

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Hispanic Public Relations Association/Los Angeles Logo

LOS ANGELES, Feb. 18, 2019 /PRNewswire-HISPANIC PR WIRE/ — The Hispanic Public Relations Association/Los Angeles (HPRA-LA) announces today its 2019 Board of Directors and leadership appointments, bringing a diverse field of PR professionals from various industries.

Hispanic Public Relations Association/Los Angeles Logo

HPRA continues to be the leading resource for communication professionals and those seeking expertise in the Hispanic market. Members have access to first-rate programming, such as:

  • Professional development
  • Networking events
  • Discounted membership rates for national industry conferences
  • Hispanic PR Campaign of the Year Awards – ¡Bravo! Awards
  • Scholarship and college outreach programs

Taking on the role of chapter president for his second consecutive year, Stephen Chavez, owner of Chavez PR based in Los Angeles, shares his focus this year will be to build local membership by offering true value and excellent programming.  

“We have an all-star board with senior level executives who are bringing to the professional organization fresh ideas and resources. If you’re not a member of HPRA/LA, now is the perfect time to join,” said Chavez.  

The 2019 HPRA/Los Angeles Board of Directors include:

EXECUTIVE OFFICERS:
President – Stephen Chavez, ChavezPR
Vice President/President Elect- Claudia Santa Cruz, Santa Cruz Communications
Treasurer – Lourdes Rodriguez, Saban Community Health Clinics
Secretary – Cynthia Zavala, Mitú

BOARD OF DIRECTORS AT-LARGE:
Helen Sanchez, Sanchez & Arevalo Public Relations
Denisse Montalvan, Zeno Group
Roxana Lissa, Rox United
Marco Gonzalez, Lieberman  
Rudy Rubio, Latino Key Network
Nashi Nyssen, Blue Shield of California
Maricela Cueva, VPE Tradigital Communications
Rachel Matos, Blue Collective Agency
Mayola Delgado, Univision Los Angeles

COMMITTEE LEADERS:
Sasha Chavez, University of La Verne and intern at Southern California Edison
Carmen Huerta, LAGRANT Foundation
Richard Garcia, The Qualia Group
Sara Santos, Source One Digital Agency
Roxana Salcedo, The Blaine Group, Inc.
Erika Villalvazo, E! Entertainment
EmilyCabrera, BHSC Global
Mayra Rosas, Intern

For more information about HPRA/Los Angeles, please join the conversation at https://www.facebook.com/HPRALosAngeles/

Logo – https://mma.prnewswire.com/media/823314/HPRA_Los_Angeles_New_Chapter_Logo.jpg

SOURCE Hispanic Public Relations Association, Los Angeles Chapter

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